The project is led by the Northumbria Social Computing Lab (NorSC Lab) at the University of Northumbria in collaboration with partners at the University of Bath, Newcastle University, and the University of Nottingham.

Principal Investigator:
Prof Shaun Lawson (University of Northumbria)

Prof Julie Barnett (University of Bath); Dr John Vines (Newcastle University); Dr Karen Salt (University of Nottingham); Dr Vanessa Pupavac (University of Nottingham).

Dr Phillip Brooker (University of Bath); Tom Feltwell (University of Northumbria); Kiel Long (Newcastle University).